Astrid & Miyu
All red sculptural florals
We created a series of striking, all red floral designs for the launch of Astrid & Miyu’s new advent calendar. The florals directly referenced the brand’s bold red packaging and the interior of Nikita Restaurant in Mayfair, forming a cohesive and immersive visual statement.
The focus was on strong, sculptural shapes that challenged the natural way flowers typically grow and fall. We played with form and balance, building compositions that felt almost gravity defying, using amaranthus, hydrangeas and anthuriums to create movement and tension within each piece.
To deepen the visual impact and introduce additional texture, we incorporated sculptural elements made from real pomegranate fruits, adding richness and a tactile, almost surreal quality to the installation.